How to Add Tracking Tags and Set Up Analytics Tracking in Reservit Accommodation
Made by Reservit Canada with Scribe
Learn how to easily configure tracking tags and Google Analytics within your Reservit Accommodation platform to accurately measure your e-commerce performance. This step-by-step tutorial guides you through creating, customizing, and activating tracking codes to monitor your hotel conversion rates and online bookings. By implementing these snippets, you will gather valuable data and insights to optimize your website's performance and marketing ROI
1. Click "Management of my property" then ''Reservation Pge Customization'' and ''Tracking tags''
Tip: Tip! The Tags Available section lists the tags that can be inserted in the body of the document. All tags are grouped into Categories.
2. Click "New"
Tip: Tip! To display the list of tags for each category, click on the category name. Then click on the name of the tag you wish to insert in the body of the document. These are generic tags that will need to be adapted to suit the establishment and the variables you wish to measure.
3. To track e-commerce conversions (i.e. bookings made), use the Google Analytics Universal - Ecommerce tag.
4. In the Ecommerce code that appears, change the UA-XXXX-YY code to that of yourGoogle account, which begins with UA.
5. Click "TRANSLATE"
6. 1 - Label: Enter a name for your tag, to make it easier to identify in the summary table. This name also appears in the body of the web page, as a comment, just before the tag is displayed.
2 - List of pages concerned: Select the booking stages you wish to tag (no need to select mobile stages, they are automatically included when selecting stages 1 to 5). In the case of e-commerce, tick Step 5.
3 - Location: Select the tag's location in the web page.
7. Click "Save"
8. Once saved, there will be a validation delay of 24 to 48 hours before the tag becomes effective.
Tip: Tip! Then go to your Google Analytics account and activate the option on the administration page. To find out more: https://support.google.com/analytics/answer/1009612?hl=en&sjid=15893082774840120726-EU#zippy=%2Ccet-article-aborde-les-points-suivants%2Cin-this-article